05.11.2023
ARTISSIMA 2023 – GIANNONI & SANTONI PRESENTS NEW EGG

On the occasion of Artissima 2023 Giannoni & Santoni presents NEW EGG, the first expression of OFF, a spin-off of the company born with the mission of giving rise to works and art objects outside the box, oriented towards a new relationship with nature.

This first creation, created by Vedovamazzei with the artistic direction of Nicolas Ballario, represents an unexpected collection of domestic hen coops that transcends the boundaries between art, design and architecture.

The project was created in collaboration with a team of architects and designers and with the precious contribution of Paolo Parisi, the most appreciated producer of high-quality eggs in the world.

NEW EGG will be presented from Thursday, November 2nd to Sunday November 5th 2023, within the evocative spaces of Villa Sanquirico in Turin.

 

Read the press release – click here!

 

In the occasion of Artissima, the most international Italian art fair, OFF Giannoni & Santoni presents the most domestic project possible: a series of dazzling and quirky hen coops envisioned by Vedovamazzei and developed in collaboration with the world’s most “philosophical” egg producer, Paolo Parisi. There are twenty of them, and each one is a unique, handmade and unrepeatable piece of art. The hallmark of our...
In the occasion of Artissima, the most international Italian art fair, OFF Giannoni & Santoni presents the most domestic project possible: a series of dazzling and quirky hen coops envisioned by Vedovamazzei and developed...

In the occasion of Artissima, the most international Italian art fair, OFF Giannoni & Santoni presents the most domestic project possible: a series of dazzling and quirky hen coops envisioned by Vedovamazzei and developed in collaboration with the world’s most “philosophical” egg producer, Paolo Parisi. There are twenty of them, and each one is a unique, handmade and unrepeatable piece of art. The hallmark of our chicken coops is the same as Vedovamazzei’s: irony. But it's a cultured, sophisticated irony, not just for the sake of it (sometimes, even melancholic). Each work sends significant messages from its very form, designed by Vedovamazzei to resemble a modern appliance, suggesting that, just like a fridge or a dishwasher, each of us should have a hen coop at home, whether on the terrace or in the backyard, in order to have fresh eggs every morning. In a world where intensive farming is rampant, we wanted to create the ideal living environment for hens, a sort of luxury villa. The key feature of a good hen coop is to let the hens feel secure, which is why they are all closable: this extraordinary and complex animal needs to be indoors at night to feel protected, just like us. So, enjoy yourself; you can decide whether to walk among the hens or choose to observe them from the outside, but is important to do it with respect and without disturbing them. And don’t ask yourself what they are because it can’t be said whether they are hen coops becoming pieces of art or pieces of art becoming hen coops. It’s like asking: which came first, the chicken or the egg?

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