New Egg
On the occasion of Artissima, the most international Italian art fair, OFF Giannoni & Santoni presents the most domestic project possible: a series of dazzling and quirky hen coops envisioned by Vedovamazzei and developed in collaboration with the world's most “philosophical” egg producer, Paolo Parisi.
There are twenty of them, and each one is a unique, handmade and unrepeatable piece of art. The hallmark...
New Egg
On the occasion of Artissima, the most international Italian art fair, OFF Giannoni & Santoni presents the most domestic project possible: a series of dazzling and quirky hen coops envisioned by Vedovamazzei...
New Egg
On the occasion of Artissima, the most international Italian art fair, OFF Giannoni & Santoni presents the most domestic project possible: a series of dazzling and quirky hen coops envisioned by Vedovamazzei and developed in collaboration with the world's most “philosophical” egg producer, Paolo Parisi.
There are twenty of them, and each one is a unique, handmade and unrepeatable piece of art. The hallmark of our chicken coops is the same as Vedovamazzei's: irony. But it's a cultured, sophisticated irony, not just for the sake of it (sometimes, even melancholic). Each work sends significant messages from its very form, designed by Vedovamazzei to resemble a modern appliance, suggesting that, just like a fridge or a dishwasher, each of us should have a hen coop at home, whether on the terrace or in the backyard, in order to have fresh eggs every morning. In a world where intensive farming is rampant, we wanted to create the ideal living environment for hens, a sort of luxury villa.
The key feature of a good hen coop is to let the hens feel secure, which is why they are all closable: this extraordinary and complex animal needs to be indoors at night to feel protected, just like us.
So, enjoy yourself; you can decide whether to walk among the hens or choose to observe them from the outside, but is important to do it with respect and without disturbing them. And don't ask yourself what they are because it can't be said whether they are hen coops becoming pieces of art or pieces of art becoming hen coops. It's like asking: which came first, the chicken or the egg?
Giannoni & Santoni
Half a century of tradition, creativity, and art. A constantly evolving story: finishes, restorations, decorations, artistic collaborations leading to the General and Luxury Contract. The company's long journey winds through half a century of craftsmanship and a scientific approach.
The influence of art is felt from the beginning in the work of Giannoni&Santoni. In the last 20 years, the company has established important...
Giannoni & Santoni
Half a century of tradition, creativity, and art. A constantly evolving story: finishes, restorations, decorations, artistic collaborations leading to the General and Luxury Contract. The company's long journey winds through half...
Vedovamazzei
Simeone Crispino and Stella Scala, better known as Vedovamazzei, live and work in Milan. Complex and highly prolific artists, they cannot be categorized into a specific theme, formal style, or a single working method. Their corpus of over 900 works attests to continuous, sometimes extraordinary, but also daily work, born from the never-resting dialogue between their two minds. The images they produce, from sketches on...
Vedovamazzei
Simeone Crispino and Stella Scala, better known as Vedovamazzei, live and work in Milan. Complex and highly prolific artists, they cannot be categorized into a specific theme, formal style, or a single working...
Paolo Parisi
Paolo Parisi has always tried to approach the agri-food industry with a philosophy that contrasts with the prevailing "consumerism" in today's society, that, in his eyes, "has led us to a preference for products that prioritize producers' profits over consumer well-being and taste." It is essential to go back to simple things, to the "little" that comes from the work with land and animals...
Paolo Parisi
Paolo Parisi has always tried to approach the agri-food industry with a philosophy that contrasts with the prevailing "consumerism" in today's society, that, in his eyes, "has led us to a preference...
In economics, the "tragedy of the commons" refers to a system in which some individuals selfishly exploit and deteriorate a common good. The hen in this chicken coop tells us about an echo of a common tragedy, as if it were a voice that comes from afar, from the past: does it refer to the exploitation of the animal and natural world? The ETC is not...
In economics, the "tragedy of the commons" refers to a system in which some individuals selfishly exploit and deteriorate a common good. The hen in this chicken coop tells us about an echo of...
In 1675 W.H.Frh. Von Hohberg wrote: "Just as the hen takes care to protect her chicks and does not allow anything that can hurt them to come near them, the one who can sit quietly under the protection of the Most High is not touched by temptations, torments and calamities." And so that "it will cost us dearly" is perhaps being told by a very Catholic...
In 1675 W.H.Frh. Von Hohberg wrote: "Just as the hen takes care to protect her chicks and does not allow anything that can hurt them to come near them, the one who can sit...
There is a Chinese legend that tells of the king of all roosters who climbs a tree in the legendary village of Jambudvipa and incites all roosters to revolt. From this chicken coop, it is a hen that is screaming, telling her whole species to occupy every house available. She is a socialist hen but she's also a bit anarchical, as well as punk. The approach...
There is a Chinese legend that tells of the king of all roosters who climbs a tree in the legendary village of Jambudvipa and incites all roosters to revolt. From this chicken coop, it...
The hen in this chicken coop is very, very miser. It is said that there are hundreds of eggs hidden under the floor of this chicken coop that the hen wants to keep all to herself. She is very afraid that someone could steal them from her. The chicken wire to protect them, however, is expensive and easily wears out, so she decided to paint the...
The hen in this chicken coop is very, very miser. It is said that there are hundreds of eggs hidden under the floor of this chicken coop that the hen wants to keep all...
Vedovamazzei is composed of Stella Scala and Simeone Crispino and in this chicken coop live two chickens who are their reincarnation (yes, artists can also reincarnate while still alive). Every time the duo changes studio, they bring an element of the old one with them. In this case, they brought the door: even in their (human) studio in Milan, the handle and its shadow are painted...
Vedovamazzei is composed of Stella Scala and Simeone Crispino and in this chicken coop live two chickens who are their reincarnation (yes, artists can also reincarnate while still alive). Every time the duo changes...
The four-colour printing system uses the colours of this chicken coop: cyan, magenta and yellow. The message that the hen of this chicken coop wants to send seems colorful and cheerful, but in reality it is subtle and impish: it is telling us that she is ready "to show her true colors". She is an impudent, a bit yuppie, hedonistic hen like the 80s that this...
The four-colour printing system uses the colours of this chicken coop: cyan, magenta and yellow. The message that the hen of this chicken coop wants to send seems colorful and cheerful, but in reality...
The National Portrait Gallery in London is a beautiful art gallery located near Trafalgar Square: this neighborhood was once infested with pigeons, whose excrement corroded the monuments in the squares; the museum was also damaged due to this attack from above. Then came a hen who proposed a bill that forbade people to give seeds to pigeons, which in a few years had to emigrate. To...
The National Portrait Gallery in London is a beautiful art gallery located near Trafalgar Square: this neighborhood was once infested with pigeons, whose excrement corroded the monuments in the squares; the museum was also...
According to the Pelasgian - the ancient indigenous inhabitants of the Aegean Sea area - myth of creation, it was the titanid Eurynome who laid the cosmic egg from which all the elements of the Universe originated. The myth tells that she turned into a dove to lay eggs, but recent studies have found that she turned into a hen instead. This chicken coop is hospital...
According to the Pelasgian - the ancient indigenous inhabitants of the Aegean Sea area - myth of creation, it was the titanid Eurynome who laid the cosmic egg from which all the elements of...
In this chicken coop there is a misunderstanding which is specifically wanted by the hen: it is called that because everyone likes kings and queens, so we are attracted to this structure, also thanks to the bright color that symbolizes warmth and joy of life. But if you make the mistake of approaching this chicken coop, the hen who lives there will force you to listen...
In this chicken coop there is a misunderstanding which is specifically wanted by the hen: it is called that because everyone likes kings and queens, so we are attracted to this structure, also thanks...
In this chicken coop lives a terribly conservative hen, who has two battles in particular at heart: the one for the so-called "traditional family" and the one for the maintenance of the crucifix in the classrooms. Some time ago she filled the outside of her house with crosses as a challenge to the chicken gay pride parade, who would pass right in front of her. To...
In this chicken coop lives a terribly conservative hen, who has two battles in particular at heart: the one for the so-called "traditional family" and the one for the maintenance of the crucifix in...
This may seem like a deep and committed chicken coop, but the truth is that the hen that lives in it was tired of the constant brawls about sports or politics when she invited friends to dinner. So, one day she did a little experiment. When the situation was heating up because of two hens who were fans of different teams, she tried to change the...
This may seem like a deep and committed chicken coop, but the truth is that the hen that lives in it was tired of the constant brawls about sports or politics when she invited...
MOMA opened thanks to three wealthy ladies (led by the very wealthy Abby Aldrich Rockefeller) who financed it. They were nicknamed "the daring Ladies", because they decided to inaugurate the museum the week after Black Tuesday 1929, which would give rise to the most violent financial crisis in American history. Few, however, know that these three ladies copied the format from Mrs. Eggfeller, who six years...
MOMA opened thanks to three wealthy ladies (led by the very wealthy Abby Aldrich Rockefeller) who financed it. They were nicknamed "the daring Ladies", because they decided to inaugurate the museum the week after...
The Popoponzi scheme, which takes its name from its creator, is a scam system with which banks get a number of eggs delivered by some investors, promising very high returns that do not actually exist. The hen who invented this scam was caught and put in jail. Once out, despite her ruined reputation, she opened a bank; no one trusted her. She then decided to call...
The Popoponzi scheme, which takes its name from its creator, is a scam system with which banks get a number of eggs delivered by some investors, promising very high returns that do not actually...
There is an Italian saying that goes “There can't be two roosters in the same chicken coop.” Why do you think that is? Do you really think it's because they're fighting? You didn't understand anything. The truth is that the hens in the chicken coop want as few males as possible, not because they hate them, but because they are afraid of love disappointment. The...
There is an Italian saying that goes “There can't be two roosters in the same chicken coop.” Why do you think that is? Do you really think it's because they're fighting? You didn't...
The human attention span has been lowered to 8 seconds. On average, after this very short period of time, whatever the topic, we get distracted. This is probably because technology has pushed us towards faster and faster content. The hen in this chicken coop wanted to use the international phrase to capture the attention "Hey" precisely to recall, with a simple and incisive verse, a slower...
The human attention span has been lowered to 8 seconds. On average, after this very short period of time, whatever the topic, we get distracted. This is probably because technology has pushed us towards...
"In a time of universal deceit, telling the truth is a revolutionary act", said George Orwell. These days fake news acts just like a big doodle covering the truth. And then everything turns around and this time it is a writing that imposes itself on the erasure. This mural has the flavour of disobedience, of those who had to write something quickly and cut and run...
"In a time of universal deceit, telling the truth is a revolutionary act", said George Orwell. These days fake news acts just like a big doodle covering the truth. And then everything turns around...
Who or what are we willing to defend at the risk of our lives? For this hen the answer is nothing, not even her own eggs. When she sees the fire of a match approaching, for fear that it will be used to light a fire that will boil her in the pot, she shouts "take him, take him, take him" pointing to the egg that...
Who or what are we willing to defend at the risk of our lives? For this hen the answer is nothing, not even her own eggs. When she sees the fire of a match...
In the popular tradition in the interpretation of dreams, the chicken has a double meaning: it can symbolize wealth and fortune for 50% and poverty and catastrophe for another 50%. It is up to chance to decide which one will be the dreamer's turn. Just as it is chance to decide in which area in the world we are born.
...In the popular tradition in the interpretation of dreams, the chicken has a double meaning: it can symbolize wealth and fortune for 50% and poverty and catastrophe for another 50%. It is up to...
Motherfucker is an insult that is difficult to translate into Italian, yet we all know the meaning and it scandalizes us. We try to censor it, but art is the only form of expression that succeeds in the magic of revealing by concealing, of giving importance to what is hidden. This hen tried, but couldn't. Let's think about it next time we need to warn someone...
Motherfucker is an insult that is difficult to translate into Italian, yet we all know the meaning and it scandalizes us. We try to censor it, but art is the only form of expression...
One of the most famous fairy tales in history is attributed to the Greek writer Aesop and tells of a farmer who owned a hen capable of laying golden eggs. One day he decided to kill her to take all the golden eggs inside her, but he found nothing. That's why hens can build golden chicken coops and you can't. They are patient.
...One of the most famous fairy tales in history is attributed to the Greek writer Aesop and tells of a farmer who owned a hen capable of laying golden eggs. One day he decided...
