Paolo Parisi has always tried to approach the agri-food industry with a philosophy that contrasts with the prevailing "consumerism" in today's society, that, in his eyes, "has led us to a preference for products that prioritize producers' profits over consumer well-being and taste." It is essential to go back to simple things, to the "little" that comes from the work with land and animals. For Paolo Parisi, this foundation is irreplaceable and is what truly drives him to "create" and work with imagination. "Creativity is giving meaning to transformation. Doing much with little." This fundamental concept has led Paolo Parisi, among the various projects he has undertaken, to venture into the production of the eggs that are now unanimously recognized by renowned Starred chefs as the finest on the market, “the super-eggs”, originated from a simple yet exceptional idea. It's all about creativity.
On the occasion of Artissima, the most international Italian art fair, OFF Giannoni & Santoni presents the most domestic project possible: a series of dazzling and quirky hen coops envisioned by Vedovamazzei and developed in collaboration with the world's most “philosophical” egg producer, Paolo Parisi.
There are twenty of them, and each one is a unique, handmade and unrepeatable piece of art. The hallmark of our chicken coops is the same as Vedovamazzei's: irony. But it's a cultured, sophisticated irony, not just for the sake of it (sometimes, even melancholic). Each work sends significant messages from its very form, designed by Vedovamazzei to resemble a modern appliance, suggesting that, just like a fridge or a dishwasher, each of us should have a hen coop at home, whether on the terrace or in the backyard, in order to have fresh eggs every morning. In a world where intensive farming is rampant, we wanted to create the ideal living environment for hens, a sort of luxury villa.
The key feature of a good hen coop is to let the hens feel secure, which is why they are all closable: this extraordinary and complex animal needs to be indoors at night to feel protected, just like us.
So, enjoy yourself; you can decide whether to walk among the hens or choose to observe them from the outside, but is important to do it with respect and without disturbing them. And don't ask yourself what they are because it can't be said whether they are hen coops becoming pieces of art or pieces of art becoming hen coops. It's like asking: which came first, the chicken or the egg?