New Egg goes beyond the chicken coop, developing a line of high-quality products that are, once again, the result of the dialogue between Vedovamazzei and Paolo Parisi. Egg jellies, biscuits, and mayonnaise are presented not with simple packaging, but as the heart of a work of art available in the Emporio series, open and replicable, and in the limited edition series with 100 numbered and signed pieces. Each product is therefore a work to be preserved, which tells a lot.
They are all extraordinary products kept in precious objects, because for us art must generate something unforgettable, from every point of view and within everyone's reach.
In a world where the "easily washable" disclaimer marks the success of some products, we have decided to chase failure. Because we find the unlucky and the lazy more sympathetic than those who always win and are obsessed with performance. You can't always win, the mayonnaise tells you: you can wash our jar endlessly, but it will never be clean because Vedovamazzei has left his painted mark on the glass. So the memory of this cloud-light mayonnaise, made with Paolo Parisi's whole egg, will remain forever.
Content of the artwork
A ceramic vase painted by hand
Packaging
The vase weighs 520 grams
Specifiche
Dimensions: 20 x 20 x 25 cm
Weight: 0.52 Kg
Shipping
Dimensions: 00 x 00 x 00 cm
Weight: 0.0 Kg
In the occasion of Artissima, the most international Italian art fair, OFF Giannoni & Santoni presents the most domestic project possible: a series of dazzling and quirky hen coops envisioned by Vedovamazzei and developed in collaboration with the world’s most “philosophical” egg producer, Paolo Parisi. There are twenty of them, and each one is a unique, handmade and unrepeatable piece of art. The hallmark of our chicken coops is the same as Vedovamazzei’s: irony. But it's a cultured, sophisticated irony, not just for the sake of it (sometimes, even melancholic). Each work sends significant messages from its very form, designed by Vedovamazzei to resemble a modern appliance, suggesting that, just like a fridge or a dishwasher, each of us should have a hen coop at home, whether on the terrace or in the backyard, in order to have fresh eggs every morning. In a world where intensive farming is rampant, we wanted to create the ideal living environment for hens, a sort of luxury villa. The key feature of a good hen coop is to let the hens feel secure, which is why they are all closable: this extraordinary and complex animal needs to be indoors at night to feel protected, just like us. So, enjoy yourself; you can decide whether to walk among the hens or choose to observe them from the outside, but is important to do it with respect and without disturbing them. And don’t ask yourself what they are because it can’t be said whether they are hen coops becoming pieces of art or pieces of art becoming hen coops. It’s like asking: which came first, the chicken or the egg?
